Marketing News

Indie Beauty Brand Sarah Creal Enters Sephora

Launching in 22 doors on Sept. 4, the retailer introduces the brand with its core lineup of Everyday Essentials, alongside a new lip collection.

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By: Lianna Albrizio

Associate Editor

Sarah Creal will bring its makeup and skincare products designed for women over 40 into 22 doors nationwide at Sephora and on Sephora.com. Sephora will introduce the brand with its core lineup of Everyday Essentials—launched at SarahCrealBeauty.com this summer—alongside a new lip collection composed of 10 lipsticks called “Speak For Yourself” and a peptide priming treatment called “Lip Grip.” Lip Grip is a colorless, universal lip treatment that holds lip color in place while blurring to s...

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